Creator marketing fails on execution far more often than on selection. The brief was vague, the deadline slipped, the disclosure was missing, nobody tracked anything. That's the part we own.
What you're actually trying to move — installs, wishlists, sales, awareness. The metric determines the creator mix, not the other way round.
Matched on audience behaviour and format fit rather than raw follower count. We shortlist, you approve, nobody gets booked you didn't sign off on.
A real brief — talking points, must-says, don't-says, asset delivery, and FTC disclosure requirements written in rather than assumed.
Deliverables, timelines, usage rights, exclusivity windows, and payment terms papered before anyone goes live.
We chase the deadlines, review content against the brief pre-publish where the deal allows, and handle it when something slips.
Performance against the KPIs agreed at scope, with the raw numbers attached. Including the campaigns that underperformed.
Creator marketing attribution is genuinely difficult and anyone promising you clean last-click numbers on a livestream campaign is overselling. We'll tell you what we can measure reliably, what we're estimating, and where the uncertainty sits.
Send the brief, a budget range, and the timeline. We will come back with a roster shortlist and an honest read on fit.