Stage 04

Get Paid For
What You Built.

Audience without revenue is a hobby with extra steps. This stage is about converting the numbers into income — platform monetization first, sponsorships second.

Included Current thresholds, not stale ones Media kit included Representation separate
Platform Revenue

The Ladder,
As It Stands Today

Twitch has changed its monetization thresholds more than once in recent years, and a lot of the guidance still circulating online quotes requirements that no longer apply. Creators grind toward numbers that were retired.

Part of the audit is checking where you actually sit against the current published requirements, on every platform, and identifying what's genuinely blocking the next tier.

  • Twitch: Affiliate eligibility, then the Partner path and the Plus Program revenue-share tiers above it. Each has separate criteria and the gap between them is much larger than most people expect.
  • YouTube: Partner Program thresholds, membership tiers, Super Chat, and Shorts monetization — which behaves differently from long-form.
  • Kick: Favourable revenue splits, but read the multistreaming clause before you build a strategy around it.
  • TikTok, Instagram, Facebook: Native monetization is thin and inconsistent. Treat these as reach engines that feed the platforms that actually pay.
Verify Before You Grind

Platform requirements move. Anything we tell you gets checked against the platform's own published documentation at the time of your audit, and we'll link you to it so you can confirm it yourself.

Sponsorship Readiness

Before Brands
Will Take The Call

01

Media Kit

Audience demographics, reach across platforms, engagement rates, past partnerships, and formats you offer. The document brands ask for first.

02

Rate Card

Defensible pricing per format — sponsored stream, integration, dedicated video, vertical package. Priced off your actual numbers, not aspiration.

03

Merch

Print-on-demand setup, design, store integration, and a launch plan that doesn't leave you sitting on inventory.

04

Memberships

Subscription tiers and perks structured so they're worth paying for and sustainable for you to actually deliver every month.

Representation

When Inbound Starts

Once brands start coming to you directly, the work changes. Negotiating deal terms, usage rights, exclusivity windows, and payment schedules is a different skill from growing a channel, and getting it wrong is expensive.

How we handle it:

  • Separate agreement. Representation is papered independently from development work. Different scope, different terms, and you can have one without the other.
  • Lower rate on your own inbound. If a brand found you without us, our cut on that deal is lower than on deals we source. You should pay less for work we didn't do.
  • Defined sunset. Commission steps down and ends on a published schedule after termination. Nothing here runs forever.
  • Disclosure built in. FTC-compliant disclosure language is written into every brief. Non-negotiable, and it protects you more than it protects us.
Under 18

A significant share of gaming talent is under eighteen, and that changes the paperwork substantially — parental co-signature, term limits, and trust accounting where money flows through us.

We'd rather do this properly than quickly. If you're a minor, we'll need a parent or guardian involved from the first conversation.

Next Step

Start With The Audit

Free, no commitment, and if we're not the right fit we'll tell you that instead of pitching you.

Request Your Audit